Classified Information
1-800-824-6548

or email: classifieds@turley.com

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How To Write A Classified Line Ad

• Use Keywords in your ad
When writing your classified line ad, start with the item or service you provide first. This will be a keyword. People who are looking for a particular item will find it more easily if the keyword is set in a bolder type face

.• Be descriptive. . .provide information
Avoid abbreviations... don’t try to save on words. Be descriptive. If someone is interested in purchasing your item or service they want all the information they can get.

• Creative, interesting ads work better than lists
Make your ad interesting to read. Sell what your item or service does, not what it is. Describe the benefits that your customer will receive from your item or service. Be creative and make your ad fun to read.

• Product, presentation, market & timing
Consider the market for your item or service. Are you more likely to find a buyer in a metropolitan or a rural setting? Is the price of your item or service commensurate with the economic demographics of the area? What about the time of year? It may be difficult to sell your bicycle in January or your snowblower in July.

• Think locally but reach as far as you can
People like to shop locally. Write your ad as if you were speaking to your next door neighbor. Use our zones to target the geography you want to cover, and make that area as large as you possibly can. If you are in the service industry always give yourself the right of refusal.